Increasingly, and interestingly, through an unspoken trial-and-error, YouTube channels have built and maintained multiple formats for what hooks and sustains a channel’s following.

The site receives more viewer traffic than any live television station, especially by way of the younger generations. It’s no secret that YouTube is literally one of the most popular websites ever conceived.

Reflect on what makes your most popular videos hits and what makes your less popular videos not as interesting.

Watch tutorials to gain attention-getting editing skills.

Make sure your design and editorial voice are consistent across content.

Watch high-performing content and find what makes viewers tick.

Our suggestions for how to edit YouTube videos include:

And, though the website is free to access, it has lined the pockets of creators from all walks of life, ages, and talents (or lack thereof).īut, how does one harness the power of YouTube, and tame it to their own financial benefit? What is the secret to a YouTube channel keeping one’s lights on? The website has built icons and careers from the ground up, upload by upload, subscription by subscription.

Now, YouTube is one of the main sources of video content consumption. Yet, after a short period of incubation, YouTube managed to ignite a spark of inspiration from within the hearts of tutorial-based aficionados, the DIY community, and yes - even soon-to-be respected filmmakers. It seemed that YouTube was reserved for something “less-than” what we as filmmakers were capable of committing to the screen. The apple-red streaming service did not have the same unspoken artistic integrity we found within the sacred 4-sided frames of our favorite films. Our increasingly social-media-based society is speckled with more than a few markedly successful YouTube channels yet the embrace of YouTube by those within the film industry was virtually nonexistent for the first few years of the site.

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